So what is site flipping? Here is the premise: buying and selling websites is one component of an overall business plan that embraces the Internet for generating diverse and profitable revenue streams.
Like brick and mortar real estate flipping, the process is similar except it all takes place virtually on the web. Websites like houses, can be worth untold amount of money especially those with built-in audiences and a lot of traffic. You are basically buying a business and then selling it and like the process, one would use like a house, you’d want to fix the place up, in this case, optimize the site and sell it to the highest bidder.
Virtual real estate can be a highly lucrative asset that when leveraged appropriately as part of a plan can mirror and exceed the real world industry in terms of the gains. The beauty of this process is that as a motivated entrepreneur, you don’t have to worry about a physical location and the associated liabilities and costs because they are all online based.
And unless you are already at the top of your game, websites are far cheaper than buying a physical parcel of real estate—we’re talking maybe a few hundred dollars.
There are a lot of techniques to successfully gauge a potential website for a
purchase. There are so many sites out there that have massive amount of traffic but the owner has never attempted to monetize it. Traffic means money, which is the bottom line when it comes to running an online business.
An advantage of buying websites is that you purchase the site with the traffic built-in. The task then usually carries on by: using Search Engine Optimization techniques to drive more traffic, outfitting the site with Adsense ads to monetize that traffic and tying in affiliate marketing offers in the form of banners or links to other landing pages.
For the last technique, this cannot just be implemented without a plan and an idea of what kind of traffic and niche the site is in. Formulating a strategy takes into account of your goals as an affiliate tie is important.
Like assessing a brick and mortar establishment or a house, location is analogous to the niche.
What type of affiliate marketing campaigns have you ran or are you
interested in running? What niches are the most successful or profitable?
The best niches are usually building wealth, relationships or weight loss products. There are no hard and fast rules though when it comes to picking a niche.
Analyzing websites in a particular niche is helpful to energize a campaign in progress. Some sites need not be directly related but can be tangentially relevant to products you may already be selling.
The bottom line is that the entrepreneur must have a plan on how purchasing a website will figure into an overarching strategy for a web business.
The key for savvy entrepreneur is finding that fine line between a site that has the potential to explode with the right optimization techniques.
Buy sites that have the potential for monetization. A good site for flipping is one that has a revenue generation system in place. This could be a site that is selling products of your own or a site that affiliate other products or even a site that has existing traffic for Adsense revenue.
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