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The activities involved in getting desirable rankings on search engine sites are executed by professionals/companies with skilled manpower to get effective results. Search Engine Optimization services like every service-oriented activity attracts a fortune to compensate the professionals/companies rendering the services.

As SEO services differ, so do the costs vary with the kind of services to be rendered and the plans to be subscribed to. The variety of SEO plans include:

  • Hourly plan: Usually between the price range of $50-$250 per hour. This is an SEO pricing package that is rendered on hourly basis, and the costs of services are charged on hourly rates. It is more of a consulting service for which payments are made per hour spent.
  • Monthly plan (retainer): In this package, the payment for SEO service is fixed on a monthly basis. The price of SEO services ranges from $500-$10,000 per month, clients pay depending on the kind of SEO service required, as well as the experience level of the professional rendering the service; is it an agency, a freelancer or consultant? The price is determined on a monthly basis.
  • Per project plans: In this category, the price ranges from $500-$8000 fixed for an SEO project. The cost of SEO services is charged based on the project to be carried out. The cost of executing the project/expected outcome is usually predetermined.
  • Fixed-price plans: The services in this package are paid for based on a certain fixed amount with regards the services.

In selecting an SEO pricing plan, there are a number of factors to be considered if you intend to get an effective result.

These factors include:

  • Keywords: the number of keywords a time acts as determinant of the amount to be charged for SEO services for your website. The more the keywords you want to rank, the more costly the SEO service. Hence, the price of a five keywords ranking will be lesser than the price for a ten or more keywords.
  • SEO service provider: The provider of SEO services influences the cost as well, as a well-established SEO agency is bound to cost more than a consultant, who will in turn cost more than a freelancer. Therefore, the service provider you patronize determines the price you will pay for the optimization of your site.
  • The kind of service: The kind of project you seek for your website/brand determines the cost you will be charged for such service. This metric is mostly used in per project SEO pricing plan.
  • Level of competition: Different industries have different levels of competition, the more competitive your industry is, the more expensive ranking your website will prove. This will help put your website on high rankings on search sites and draw new customers through your site to your business.

In spending on an SEO service provider, assess the factors with regards to what is being offered, these include: proven results, testimonials, team strength, etc.

While the year 2019 is far spent, it is never late to make changes to your business marketing strategy, especially with regards to your online marketing.

Whenever online marketing is mentioned, Search Engine Optimisation lurks around, hence the need for most businesses to tap into the potential of SEO by ensuring a detailed understanding and implementation of SEO technology.

From faster websites to mobile responsive websites, the online marketing game is changing and you most definitely have got to change with it.

How can I keep up with these trends you ask?

Here are four SEO technologies you need to make it in 2019

Mobile-responsiveness site

Over the years, the use of cell phones as a medium of communication, an access device and even to large extents as a fashion accessory has been on the rise. This implies that more people continue to use their cell phones for more activities online or otherwise.

Thanks, in no small measure to the engineering ingenuity that cell phones continue to display, as this is one of the main proponents of the wide use of cell phones today.

A little history

A couple of years back, precisely 2014, Google noticed a shift in paradigm, thus the innovation of the algorithm popularly known as Mobilegeddon. This shift in paradigm had to do with the fact that mobile devices for the first time ever, had surpassed desktop devices with regards internet searches.

As a direct result, Google released Mobilegeddon in April of 2015 in response to the need for more mobile responsive pages online.

But what does this mean for me?

This simply means that your website must be mobile-friendly if you are to catch the bulk of your market.

In Google’s terms, here is what it means for your site to be Mobile friendly.

  • Your site should avoid Flash software and similar types of software that don’t play well on mobile devices.
  • Your website must meet the needs of mobile device screens.
  • It must have legible text which doesn’t require to be zoomed.

If you are yet to include this bit of SEO technology to your webpage, now you know why your bounce rate is on an all-time high.

HTTPS

Thanks to HTTPs, hackers may now kiss our ******

HTTPS in a nutshell is the protocol used by financial institutions, payment portals and other agencies or institutions who cannot afford a breach.

Everyone likes the best, and it wasn’t long before individuals and businesses started clamouring for their own piece of the HTTPS cake. And given it was.

HTTPS keeps snoopers from your data, and Google likes websites that are secured, so at this point, it really is your call. HTTPS, more traffic, no HTTPS, less traffic?

Facebook Instant articles

Facebook instant articles are basically content uploaded to Facebook which are geared specifically for mobile users, thus the speed of delivery and the need for early engagement on these contents.

It may be likened to the Google AMP project.

In line with an African proverb, since the birds have learnt to fly without perching, the hunter has learnt to shoot without aiming, so also, since humans have learnt to leave pages with slow load periods, Facebook has also learned to feed the content before even being asked 😊

Google AMP

You’ve at one point or another, visited a website and had to wait 5 seconds, maybe more for the site to load. With an attention span of only about 7 seconds, most humans would leave your site the moment they cannot get a grasp of the content they so very much desire.

The solution to this problem, Google AMP. AMP is an acronym for Accelerated Mobile Pages.

As the name implies, it ensures almost instantaneous delivery of content for mobile devices.

To remain in the game, you must remain dynamic, and to remain dynamic, you must remain flexible. Here are four SEO technology tweaks you must make to guarantee a worthy fight for your market share.

Search engine optimization has gained a lot of interest in recent times, and for good reason too. The world of traffic generation to websites has seen a lot of advancement and with these, the need for you to keep up with new SEO trends cannot be overstated. Some trends to be aware of, especially with regards to SEO articles are

  1. Search intent vs keywords: Keywords used to be the prime focus, but now SEO is looking more towards the intent behind the search keyword. Simply put, you need to start understanding why people are searching for something. Finding keywords that generate traffic to your site effectively is not just enough, these days you have to do more. Every day searches become more dynamic and relying on assumptions would not bode well, so begin to apply conversational queries to find out more.
  2. User experience (UX): A great tip for you is to find a balance between quality content and giving users the best experience, you can on your website. There’s no way you can generate a steady flow of traffic to your site if the UX is poor; great content won’t guarantee that. For example, these days many users won’t even wait for 30 seconds or more for a site to load and would rather check another option from the search engine result page. If our site therefore is slow in loading, chances of getting traffic would be low. So, design your website for easy access, and easy navigation.
  3. Human vs Machine optimization: There’s a saying, “we write for humans and optimize for machine” and this is true. In writing your articles, keywords have to be used organically. That is to say, you have to use them in a way that your audience will find enjoyable to read. Using keywords out of place or context in an article will give the feeling of an unorganized website and may increase your bounce rate. Assume the state of your readers and try all you could to make the article enjoyable and fluent for them.
  4. Ranking factors: Although the basic ranking factors remain the same, they keep getting updated once a while, therefore you have to be on the lookout for it. Page speed, back links, bounce rate, dwell time, relevance, HTML structure etc. are some of the important ranking factors you need to consider for your site.
  5. Voice search: One big trend in 2019 is the use of voice search feature. If you must have a good SEO for your site, you need to understand how voice search works, and how to get the most of it. As opposed to manual typing, people tend to use longer words, phrases and terms in voice searches, and also use more conversational queries. Knowing the keywords to use in this case can be a challenge so you have to think like an average user to get a better idea of this.

SEO is vast, but keeping up with trends and new information will help you get some good results. Take time to research on the above tips and find ways to imbibe them on your website.

The advancement in technologies especially mobile technologies has put businesses on the spot, and customers who are seeking for better services/products now make use of search engines earnestly to access businesses which will meet their needs. The gainers? Those businesses that rank high on search engine’s search result pages.

SEO is there to attract high ranking of your site on search engines. SEO affects the world in a variety of ways. These include:

  • Improves positive or negative ranking on search engines: SEO affects businesses by gaining high rankings on search engines, which puts businesses at forefronts in response to search results. The downside of this however, is that anyone can build a site and if the guidelines of proper SEO implementation are followed, they may have access to a wide range of audience to which they can disperse ill mannered messages. Typical example of this, would be the use of the world cup hash tag by ISIS to spread the gruesome killings of hostages.
  • Cuts in advertising costs: The costs of advertising businesses on other media, such as television and radio can really put a hole in your pockets. With SEO, almost anyone can advertise based on his/her knowledge of SEO and the financial commitment they are willing to make.
  • Generates relevant/irrelevant information to end users: SEO also helps to attract relevant/irrelevant information to end users. While Google among other search engine vendors do an excellent job in eliminating the abuse of SEO, or what we call over optimization, some sneaky ones, always manage to get past the cracks and feed consumers with tons of irrelevant information.
  • Decrease in Value of content: While everyone seems to be trying to outrank their competitors online, too much focus has been put on making content more SEO compliant than more valuable to the reader. Hence looking through all the results on the first page of Google’s search, you might not really be able to get adequate information based on the topic which stirred your curiosity in the first place.
  • Enhances user experience: On the part of the website owners, SEO makes your site fast, as slow browsing speed is a turnoff for internet users, so in this respect, both users and web owners can save time, thanks to the many benefits of SEO with regards the time factor.

SEO has become a crucial part of marketing companies, and the world at large such that any business without an effective SEO practice will find itself sooner or later out of business. To get the best out of SEO practices; seek the services of companies backed with quality, experience SEO specialists that go through the process of identifying keywords, analyzing and developing appropriate contents and links to your website.