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The activities involved in getting desirable rankings on search engine sites are executed by professionals/companies with skilled manpower to get effective results. Search Engine Optimization services like every service-oriented activity attracts a fortune to compensate the professionals/companies rendering the services.

As SEO services differ, so do the costs vary with the kind of services to be rendered and the plans to be subscribed to. The variety of SEO plans include:

  • Hourly plan: Usually between the price range of $50-$250 per hour. This is an SEO pricing package that is rendered on hourly basis, and the costs of services are charged on hourly rates. It is more of a consulting service for which payments are made per hour spent.
  • Monthly plan (retainer): In this package, the payment for SEO service is fixed on a monthly basis. The price of SEO services ranges from $500-$10,000 per month, clients pay depending on the kind of SEO service required, as well as the experience level of the professional rendering the service; is it an agency, a freelancer or consultant? The price is determined on a monthly basis.
  • Per project plans: In this category, the price ranges from $500-$8000 fixed for an SEO project. The cost of SEO services is charged based on the project to be carried out. The cost of executing the project/expected outcome is usually predetermined.
  • Fixed-price plans: The services in this package are paid for based on a certain fixed amount with regards the services.

In selecting an SEO pricing plan, there are a number of factors to be considered if you intend to get an effective result.

These factors include:

  • Keywords: the number of keywords a time acts as determinant of the amount to be charged for SEO services for your website. The more the keywords you want to rank, the more costly the SEO service. Hence, the price of a five keywords ranking will be lesser than the price for a ten or more keywords.
  • SEO service provider: The provider of SEO services influences the cost as well, as a well-established SEO agency is bound to cost more than a consultant, who will in turn cost more than a freelancer. Therefore, the service provider you patronize determines the price you will pay for the optimization of your site.
  • The kind of service: The kind of project you seek for your website/brand determines the cost you will be charged for such service. This metric is mostly used in per project SEO pricing plan.
  • Level of competition: Different industries have different levels of competition, the more competitive your industry is, the more expensive ranking your website will prove. This will help put your website on high rankings on search sites and draw new customers through your site to your business.

In spending on an SEO service provider, assess the factors with regards to what is being offered, these include: proven results, testimonials, team strength, etc.

SEO companies are professional search engine optimization service rendering outfits with experienced, skilled, and certified experts who work on business sites to get high rankings on search engine result pages.

The level of expertise of an SEO company ensures adequate return on investment with regards your website’s optimization goals.

SEO companies use a variety of strategies to accomplish SEO goals, among such strategies are:

  • White hat SEO techniques: This involves the use of legitimate Google provided terms of optimizing websites. Companies using the white hat process of SEO follow the approved terms, which are in line with industry best practices with regards SEO rankings.
  • Black hat SEO: This strategy involves the use of illegitimate techniques which will improve your site’s ranking on search engine result pages. This strategy is not reliable, and can have a negative impact on your website’s performance over time.

In selecting an SEO company, there are variety of conditions to be considered. These conditions include:

  • Company’s track record: Testimonials, reviews, and previous success stories of clients who have worked with the said company, is a factor to be considered when selecting a company to handle your SEO operations.
  • SEO prices: There are varieties of SEO services being rendered by SEO companies. As these services differ, so do their prices. Getting a top SEO company simply means getting the best results. And most likely spending more than when patronizing a less recognized SEO service provider.

Generally, the pricing may be hourly, monthly, per project rates or on agreed upon terms between you and your SEO company of choice.

  • Client care: When choosing an SEO company, ensure to consider how the company teats its customers as this is an often-overlooked factor. Do they give up-to-date report of activities? Do they keep track in measuring results?
  • The SEO budget: The amount allocated for your website optimization operations will be considered in selecting a company with regards to affordability. No one wants to spend all they have on SEO optimization, hence the need to budget accordingly.

A top SEO company is expected to guarantee through its services the following:

  • High return on investment.
  • First page ranking on search engine search results page.
  • Increase traffic to your website.
  • Increase in brand awareness.
  • Guarantee trust/credibility of website on the mind of visitors.

We have looked extensively at the qualities associated with the top SEO companies the world over.

Now. It’s time to take a look at five (5) of the top most performing SEO companies.

IGNITE VISIBILITY

Founded in 2012, Ignite Visibility is a digital marketing company which focuses 60 percent of her digital marketing services on search engine optimization. A company awarded the best SEO consultant services in USA, Canada, and the United Kingdom, and consistently voted as one of the best in SEO rendering companies in the US.

The company holds weekly meetings, and maintains constant communication with its clients. These meetings tend to focus on long- and short-term goals that will guarantee an increase in the conversion rate of clients. In carrying out an SEO program of a client’s business, they do keywords analysis, review campaign structure, identify knowledge articles that best suit your business, backlink strategies, and come up with the best plan to improve your site’s ranking. The prices of their services ranges from $100-$149 per hour. Key clients include; Tony Robbins, Sharp Healthcare, etc.

HIGHERVISIBILITY

An award-winning online marketing company, named the SEO agency of the year by Search Engine Land, and the Best Construction Design Web Award by the Web Marketing Association. HigherVisibility offers a wide range of online marketing services focusing 75 percent of its operations on Search Engine Optimization.

In handling your SEO program, Highervisibility seek to understand your business, and develop custom strategies that meet your specific needs regardless of industry/size. The distinctive attribute of this company is the existence of dedicated, knowledgeable account managers on the standby to help. Key clients on their radar include; Mathnasium, eBay, TitleMax, Caliber Collision, etc.

WEBFX

Founded in 1996, and considered as one of the best SEO agencies in the world, with services covering phone call tracking and transcription, content promotion, WEBFX provides dedicated single account representatives from over 200 SEO professionals on their radar. They create custom campaigns for their clients, and increases client’s revenue by at least 20 percent.

Some of their key features include; clear, and concise reporting, free access to MarketingCloudFX for clients, etc. The company maintains elite partnership status with Google, and other search platforms.

iCrossing

A digital marketing agency founded in 1998. With headquarters in New York, and over 1,000 employees cutting across 10 different countries. iCrossing has a unique technique which involves; compelling content, creative story-telling harmonized with the gritty, accountable aspects of performance marketing aimed at delivering the best results for client businesses. Their clients include; Amazon, Bayer, Bridgestone, the BMW Group, etc. The company puts the client’s customers’ interest at heart while designing site optimizing contents. They focus on integrating the customer’s interest with that of their clients.

WEBITMD

Another award-winning digital content, search marketing, and creative agency founded in 2008. WEBITMD is composed of experts that are passionate about growing businesses, driven by data and fueled by a purpose of meeting the needs of their clients. Their approach is rooted in identifying how people consume information, and make purchase decisions.

There you have it, the top five (5) SEO performing things.

SEO, as we all know, is search engine optimization. SEO is the optimization of online content to increase site traffic through site visits and logins. The more traffic a site gets, the more money they can make from their website, this is majorly how lots of businesses are formed and funded.

The key to SEO is understanding the algorithm being used by the search website, be it Google, Bing or even yelp. It is not as easy as it sounds and in fact, it is incredibly complicated because no search website will reveal the algorithms to their search engines, so you must constantly work around the various known parameters to give you the desired results.

Imagine a case where you want to search for a phrase such as “dog house” on the internet, the first few search results will mostly carry texts with dog house in the headline and some images of dog houses, now publish an article and put solely dog house in the text making it up to let’s say a thousand words, you would expect the article that has one thousand words of dog house would pop up first when you search but it won’t because that’s not how the algorithm works.

Getting someone that understands how all these works is not as hard as it may seem, an SEO specialist is one who is well versed with optimizing content such that they rank well in search engine results and improve your page rank. In layman’s terms, an SEO specialist is one who organises work on the internet to get better ranking.

Tips on how to choose an SEO specialist

There are a number of things to look out for when choosing an SEO specialist who will handle optimizing content for your website and content. The specialist must constantly be aware of changes and trends going on so he/she can adjust accordingly and make tweaks where necessary.

  • Choose a specialist that is in tune with your goals in SEO, there are different parts which you may wish to optimize, analyse your business then act accordingly.
  • Get someone who is able to track your data and trends. There may be parts of your content that are doing great already and some that are doing terribly, get someone who can take note of all the little things in the business.
  • Check reviews and previous jobs to know how well this specialist works and the track record they might have, you don’t want someone who will leave you high and dry during a job. If you are considering hiring someone that is fresh of the bat with not much experience just be sure to keep tabs on, he/she.
  • Make an interview and talk with who you want to hire. Trust is very important in SEO, so meet and get a feel of your specialist.
  • Outline your working budget and payment plan and find out if it is okay with them then negotiate accordingly, you can choose to offer up a package deal if it suits you better.

Be relentless in your search for the best SEO specialist.

An SEO company is a service company that deals with the identification and implementation of search engine facilities with best practices, in a bid to ensure better placement of your website on the rankings of search engine search result’s pages based on the client requirements. In less technical terms, an SEO company basically optimizes your website to keep it on the first page of search engines results in relation to the services you render.

SEO services are rendered by SEO companies using different strategies to achieve high rankings for client websites. Among the services of most SEO companies include:

  • Keyword research.
  • Page creation.
  • Page optimization.
  • Back linking.
  • On-the page SEO.
  • Off-the page SEO.
  • Technical audit.
  • Content marketing.
  • Site analysis.
  • Social media marketing.
  • Implementation of pay per click (PPC) techniques. Etc.

The services of an SEO company will guarantee the following:

  • Site visibility: By facilitating better rankings for your website on search engine pages, it puts your business in a position to attract visitors to your website, keeping the knowledge of your website in the mind of the audience, and new visitors to the website. It helps advertise your brand.
  • Relevant traffic: Patronizing the services an SEO company will guarantee the generation of relevant traffic to your website. Thereby bringing the target audience to your website, rather than unrelated traffic. Think having two thousand page visits from the UK for a new mosquito repellent sold in Nigeria.
  • Ensures ROI: An SEO company will guarantee high return on investment with less expenditure.
  • Others include: High reach, site enhancement, content marketing, etc.

In selecting an SEO company, there are various factors to be considered, these include:

  • Company’s track record: In selecting an SEO company, it is advised that you carry out a thorough assessment of the company’s past success stories, and level of experience in handling SEO programs, this can be gotten through going through the company’s case studies, and other client’s reviews with regards to how they have helped businesses achieve high rankings in the past.
  • Fees to be charged: You should find out the cost for rendering services, and how the payment will be made to avoid issues that may lead to “work withholding” as a result of default in payment.
  • Customer service: Analyze the company’s client care policy. Do they keep customers up-to-date with activities? Do they provide insight into the workings? Are the bulk of customer satisfaction questions are being considered?
  • Linking strategy: The strategies of the company with regards to linking to other sites, and getting other site’s pages to link to yours should be considered.
  • Keywords research: A good SEO company should be able to identify, create, and if necessary, suggest new keywords that will improve your site’s ranking on search engines.
  • Team strength: A sufficient SEO company should have certified professionals to handle their operations. Perhaps a couple of Google/Microsoft certified professionals who are qualified to handle SEO activities. (Staff strength may be considered depending on the scale).

Seeking to maintain your company’s online image, you need only a professional’s touch. Hence the need for an SEO company, which is in many respects a sure route towards achieving your SEO objectives for your website.