advertising campaign


This time last week I did a post letting you know that Get Response were doing a Valentines offer for 50% off for 90 days. I did a good bit of free pushing on this through my usual safelists as it seemed a good candidate for that sort of promotion. I also pushed 3 successive emails to my list over the 4 days and I’m starting to get a good open rate on them, which gives me some confidence in my headline writing skills and with the medium as a whole.

I actually got 3 people who signed up through my link and since I put zero budget (in dollars anyway. There was about 3 hours of personal time) into the promotion I’m not too disappointed. I got better at using the Get Response HTML email creator – a skill worth learning as more people seem to be putting out graphical emails these days, and I created a template that I’m going to keep using for my Steven Lucas Marketing emails.

If you are in need of an autoresponder then Get Response is definitely one to consider. You can sign up and get your first month free and you can also enrol on the free 90 or 180 day academy that will teach you how to grow your list. It’s good fun and delivered in short doses on weekdays. Plenty of stuff to learn and then go do.

Asking for exchange Guest Posts

As I’m not yet at the stage where people are asking me for guest posts onto their sites, I’m going round various blogs asking myself. I’m sticking to the IM niche for the moment, especially product creation. I’ve had some positive responses for articles in the near future and I’ll let you know where I’ll be posting and who will be writing articles for here. If you think you’d like an article here in exchange for an original article from me, contact me on [email protected] with your ideas and the requirements for your site. The requirements for here are:

  • IM niche related – traffic, seo, marketing, product creation etc.
  • Original article of 400+ words in English. Not a product review though.
  • Supporting pictures and videos are acceptable, but not a video blog.
  • No more than 2 related affiliate / squeeze links within the body although more links to reference sites are OK.
  • A resource box to include the authors name, short biog and home site.

Not too demanding I hope. If you are interested or you know of someone else who might be, drop me a line and I’ll get back to you.

guest posting

I’ll keep it short this time as one or two of my recent posts have leapt past 600 words and one was cracking on for 900, which might make for great SEO but seldom entertains for long enough to get to the end. I see an awful lot of articles written in 20pt font that require so much scrolling to read that I often get too frustrated to read it all the way through. I think most of us can manage 14pt font OK and suffer a bit less page movement, especially when huge quantities of graphics fill the page as well.

But what do you think? Are long articles your sort of thing or would you rather read more bite sized pieces of information? Why not comment below and let everyone know. Alternatively, use the social media share buttons and get some discussions going. I regularly post other people’s stuff to Twitter through Scoop.it and monitor other places as well although I’m not that active on Facebook any more as it’s far to much of a distraction.

If you’re not already on my email list and you’d like to hear more from me, including more freebies, hints and tips, then join in at the box on the right. You’ll get an ebook – Product Creation for the Terminally Terrified – which gives you some more basics of product creation and more stuff as I can get hold of it, put it up and pass it on.