2019 | Egg Marketing Blog
Tag

2019

Browsing

SEO companies are professional search engine optimization service rendering outfits with experienced, skilled, and certified experts who work on business sites to get high rankings on search engine result pages.

The level of expertise of an SEO company ensures adequate return on investment with regards your website’s optimization goals.

SEO companies use a variety of strategies to accomplish SEO goals, among such strategies are:

  • White hat SEO techniques: This involves the use of legitimate Google provided terms of optimizing websites. Companies using the white hat process of SEO follow the approved terms, which are in line with industry best practices with regards SEO rankings.
  • Black hat SEO: This strategy involves the use of illegitimate techniques which will improve your site’s ranking on search engine result pages. This strategy is not reliable, and can have a negative impact on your website’s performance over time.

In selecting an SEO company, there are variety of conditions to be considered. These conditions include:

  • Company’s track record: Testimonials, reviews, and previous success stories of clients who have worked with the said company, is a factor to be considered when selecting a company to handle your SEO operations.
  • SEO prices: There are varieties of SEO services being rendered by SEO companies. As these services differ, so do their prices. Getting a top SEO company simply means getting the best results. And most likely spending more than when patronizing a less recognized SEO service provider.

Generally, the pricing may be hourly, monthly, per project rates or on agreed upon terms between you and your SEO company of choice.

  • Client care: When choosing an SEO company, ensure to consider how the company teats its customers as this is an often-overlooked factor. Do they give up-to-date report of activities? Do they keep track in measuring results?
  • The SEO budget: The amount allocated for your website optimization operations will be considered in selecting a company with regards to affordability. No one wants to spend all they have on SEO optimization, hence the need to budget accordingly.

A top SEO company is expected to guarantee through its services the following:

  • High return on investment.
  • First page ranking on search engine search results page.
  • Increase traffic to your website.
  • Increase in brand awareness.
  • Guarantee trust/credibility of website on the mind of visitors.

We have looked extensively at the qualities associated with the top SEO companies the world over.

Now. It’s time to take a look at five (5) of the top most performing SEO companies.

IGNITE VISIBILITY

Founded in 2012, Ignite Visibility is a digital marketing company which focuses 60 percent of her digital marketing services on search engine optimization. A company awarded the best SEO consultant services in USA, Canada, and the United Kingdom, and consistently voted as one of the best in SEO rendering companies in the US.

The company holds weekly meetings, and maintains constant communication with its clients. These meetings tend to focus on long- and short-term goals that will guarantee an increase in the conversion rate of clients. In carrying out an SEO program of a client’s business, they do keywords analysis, review campaign structure, identify knowledge articles that best suit your business, backlink strategies, and come up with the best plan to improve your site’s ranking. The prices of their services ranges from $100-$149 per hour. Key clients include; Tony Robbins, Sharp Healthcare, etc.

HIGHERVISIBILITY

An award-winning online marketing company, named the SEO agency of the year by Search Engine Land, and the Best Construction Design Web Award by the Web Marketing Association. HigherVisibility offers a wide range of online marketing services focusing 75 percent of its operations on Search Engine Optimization.

In handling your SEO program, Highervisibility seek to understand your business, and develop custom strategies that meet your specific needs regardless of industry/size. The distinctive attribute of this company is the existence of dedicated, knowledgeable account managers on the standby to help. Key clients on their radar include; Mathnasium, eBay, TitleMax, Caliber Collision, etc.

WEBFX

Founded in 1996, and considered as one of the best SEO agencies in the world, with services covering phone call tracking and transcription, content promotion, WEBFX provides dedicated single account representatives from over 200 SEO professionals on their radar. They create custom campaigns for their clients, and increases client’s revenue by at least 20 percent.

Some of their key features include; clear, and concise reporting, free access to MarketingCloudFX for clients, etc. The company maintains elite partnership status with Google, and other search platforms.

iCrossing

A digital marketing agency founded in 1998. With headquarters in New York, and over 1,000 employees cutting across 10 different countries. iCrossing has a unique technique which involves; compelling content, creative story-telling harmonized with the gritty, accountable aspects of performance marketing aimed at delivering the best results for client businesses. Their clients include; Amazon, Bayer, Bridgestone, the BMW Group, etc. The company puts the client’s customers’ interest at heart while designing site optimizing contents. They focus on integrating the customer’s interest with that of their clients.

WEBITMD

Another award-winning digital content, search marketing, and creative agency founded in 2008. WEBITMD is composed of experts that are passionate about growing businesses, driven by data and fueled by a purpose of meeting the needs of their clients. Their approach is rooted in identifying how people consume information, and make purchase decisions.

There you have it, the top five (5) SEO performing things.

While the year 2019 is far spent, it is never late to make changes to your business marketing strategy, especially with regards to your online marketing.

Whenever online marketing is mentioned, Search Engine Optimisation lurks around, hence the need for most businesses to tap into the potential of SEO by ensuring a detailed understanding and implementation of SEO technology.

From faster websites to mobile responsive websites, the online marketing game is changing and you most definitely have got to change with it.

How can I keep up with these trends you ask?

Here are four SEO technologies you need to make it in 2019

Mobile-responsiveness site

Over the years, the use of cell phones as a medium of communication, an access device and even to large extents as a fashion accessory has been on the rise. This implies that more people continue to use their cell phones for more activities online or otherwise.

Thanks, in no small measure to the engineering ingenuity that cell phones continue to display, as this is one of the main proponents of the wide use of cell phones today.

A little history

A couple of years back, precisely 2014, Google noticed a shift in paradigm, thus the innovation of the algorithm popularly known as Mobilegeddon. This shift in paradigm had to do with the fact that mobile devices for the first time ever, had surpassed desktop devices with regards internet searches.

As a direct result, Google released Mobilegeddon in April of 2015 in response to the need for more mobile responsive pages online.

But what does this mean for me?

This simply means that your website must be mobile-friendly if you are to catch the bulk of your market.

In Google’s terms, here is what it means for your site to be Mobile friendly.

  • Your site should avoid Flash software and similar types of software that don’t play well on mobile devices.
  • Your website must meet the needs of mobile device screens.
  • It must have legible text which doesn’t require to be zoomed.

If you are yet to include this bit of SEO technology to your webpage, now you know why your bounce rate is on an all-time high.

HTTPS

Thanks to HTTPs, hackers may now kiss our ******

HTTPS in a nutshell is the protocol used by financial institutions, payment portals and other agencies or institutions who cannot afford a breach.

Everyone likes the best, and it wasn’t long before individuals and businesses started clamouring for their own piece of the HTTPS cake. And given it was.

HTTPS keeps snoopers from your data, and Google likes websites that are secured, so at this point, it really is your call. HTTPS, more traffic, no HTTPS, less traffic?

Facebook Instant articles

Facebook instant articles are basically content uploaded to Facebook which are geared specifically for mobile users, thus the speed of delivery and the need for early engagement on these contents.

It may be likened to the Google AMP project.

In line with an African proverb, since the birds have learnt to fly without perching, the hunter has learnt to shoot without aiming, so also, since humans have learnt to leave pages with slow load periods, Facebook has also learned to feed the content before even being asked 😊

Google AMP

You’ve at one point or another, visited a website and had to wait 5 seconds, maybe more for the site to load. With an attention span of only about 7 seconds, most humans would leave your site the moment they cannot get a grasp of the content they so very much desire.

The solution to this problem, Google AMP. AMP is an acronym for Accelerated Mobile Pages.

As the name implies, it ensures almost instantaneous delivery of content for mobile devices.

To remain in the game, you must remain dynamic, and to remain dynamic, you must remain flexible. Here are four SEO technology tweaks you must make to guarantee a worthy fight for your market share.

The advancement in technologies especially mobile technologies has put businesses on the spot, and customers who are seeking for better services/products now make use of search engines earnestly to access businesses which will meet their needs. The gainers? Those businesses that rank high on search engine’s search result pages.

SEO is there to attract high ranking of your site on search engines. SEO affects the world in a variety of ways. These include:

  • Improves positive or negative ranking on search engines: SEO affects businesses by gaining high rankings on search engines, which puts businesses at forefronts in response to search results. The downside of this however, is that anyone can build a site and if the guidelines of proper SEO implementation are followed, they may have access to a wide range of audience to which they can disperse ill mannered messages. Typical example of this, would be the use of the world cup hash tag by ISIS to spread the gruesome killings of hostages.
  • Cuts in advertising costs: The costs of advertising businesses on other media, such as television and radio can really put a hole in your pockets. With SEO, almost anyone can advertise based on his/her knowledge of SEO and the financial commitment they are willing to make.
  • Generates relevant/irrelevant information to end users: SEO also helps to attract relevant/irrelevant information to end users. While Google among other search engine vendors do an excellent job in eliminating the abuse of SEO, or what we call over optimization, some sneaky ones, always manage to get past the cracks and feed consumers with tons of irrelevant information.
  • Decrease in Value of content: While everyone seems to be trying to outrank their competitors online, too much focus has been put on making content more SEO compliant than more valuable to the reader. Hence looking through all the results on the first page of Google’s search, you might not really be able to get adequate information based on the topic which stirred your curiosity in the first place.
  • Enhances user experience: On the part of the website owners, SEO makes your site fast, as slow browsing speed is a turnoff for internet users, so in this respect, both users and web owners can save time, thanks to the many benefits of SEO with regards the time factor.

SEO has become a crucial part of marketing companies, and the world at large such that any business without an effective SEO practice will find itself sooner or later out of business. To get the best out of SEO practices; seek the services of companies backed with quality, experience SEO specialists that go through the process of identifying keywords, analyzing and developing appropriate contents and links to your website.