Even though SEO and digital marketing are becoming increasingly more complex, there is a single element that is still crucial today and that is keywords. While the use of keywords has altered, the fact is that the requirement for good keywords has not changed.
Depending on whether you are investigating if there is a requirement for your product /service or trying to find a topic for your next blog post, uncovering the correct keywords will make all the difference.
Normal starting point in keyword research is Google AdWords Keyword Planner, select the keyword tool tab, list some words and out comes a list of phrases. But today, things have changed. The basic keyword and now been replace by the long tailed keyword and it is now more difficult to work out what the potential customer are really looking for.
There is a plethora of less obvious methods to obtain keywords that will increase your organic traffic.
Google Auto complete
When a potential customer types into the Google’s search bar, Google will try and predict the query and type it out. This element has been available for a long time and this function is getting more intelligent with time.
The auto complete function is built on real queries. Despite variation, of geography or language, it delivers relatively accurate depiction of what user are searching for.
So why is auto complete, so good for finding keywords?
- You’ll get the most common keywords.
- You’ll get the long tail suggestions.
- Also the keywords are ordered. So that means the currently active search phrases will be at the top of the auto complete list. (see list below)
So do you use auto complete, just type in your main keyword phrase and auto complete will do the rest.
- Open Google. You need to log out of Google to stop auto completing using earlier searched for phrases, you can also go “incognito”.
- Put in your main keyword or long tail keyword phrase E.g. “keyword research.”
- Make a note of the suggestions that appear in auto complete.
- After you write in your main keyword, type in “A” and note down the auto complete suggestions.
- Repeat Step 7 for rest of the alphabet. You can use Übersuggest (which makes the whole process easier) the downside of using Übersuggest is that the keywords are not based on popularity.
Google Related Search
At the time of writing this Google is still the largest search engine on the internet, so we have to take our clues from it. Related searches are a straightforward way to get some instant keywords.
- Look for your keyword in Google.
- Go to the end, and disregard the content in the middle.
At the end is a collection of keywords, ready for selection:
The concept is comparable to “Google Suggest”. But, instead of offering auto complete ideas, Google takes the keyword and combines it with other words. These additional words can be at the end, at the start, or throughout the suggestion. These results may not even have the actual keyword, but are related in a loose way.
Whatever the case is, you will certainly find some keyword ideas.
Google Competitor Keyword Search
Another great idea for getting keywords is get them from your competition.
Not only will you get to identify some really good keywords, but you will be able to gather the top place organic keywords.
So how do I get these words?
- Search for top keyword phrase.
- Select the first organic result.
- Look at the page source. Ctrl-f will help you when searching for the phrases
- Look for “<Title>”. Spot any terminology (that has nothing to do with brand or product) as potential keywords.
- Look for “<h1>”. Spot any possible keywords in the h1 line.
- Look for “keywords”. Spot any possible keywords that have been acknowledged as such. A few websites, such as Word Press designed sites, using an SEO plugin. Most don’t.
- Search the source and identify any more long tail keywords or keyword differences.
Your rivals that are higher up in the ranking for a given phrase or long tail query are higher for a variety of explanations. One such reasons could be their keyword selection. But remember, they will also require a good linking profile, but you can’t rank for a keyword without actually having that keyword (or a variation of) on your page.
This list is by no means exhaustive.
Researching keywords using Google is an elementary skill for any SEO. The process of identifying those keywords does not need expensive tools or complicated methods. I have used each of these approaches for myself, with very good results.
What is YOUR preferred method for finding great keywords?