Getting the competitive edge in marketing your small to medium business (SMB) is crucial for 2019. A simple, yet highly effective marketing method to having your business found in local search is through the use of online business directory marketing. With over 40+ online business directories to list with, this creates a unique opportunity for any SMB to generate new clients with a very low cost.
Only 14% of SMBs have claimed their listings on one of the major online directory sites (and that only 18% plan to do so in the next year), according to BIA/Kelsey’s survey. This allows any SMB who aggressively takes advantage of this online marketing opportunity to outshine and outsell 82% of their local competition. Some of the better known directories are Yelp, Manta and MerchantCircle, but there are many others that any SMB can list with. In fact, one study found that over 150 million North Americans will find some type of business, through one of these online directories, within the next 30 days!
“Online directories enable you to reach audiences who are browsing in that particular index or directory, as well as enhancing your search engine rankings on the Internet,” says Mark White, owner of Better Business Blogging. “They can be a low-cost method of increasing sales.”
Online directories enable your SMB to reach potential new clients who are browsing the web for local services, eateries, accountants, dentists, coffee houses and other types of local businesses. By placing your SMB on these directories, you are enhancing your overall search engine rankings on the Internet because you are adding links from these directories back to your SMB’s website. In essence, these directories can impact your website’s overall ranking as well. These online business directories represent a true low-cost method of increasing sales.